PRODUCING A PLAY OR MUSICAL WITHIN THE AUSTIN CITY LIMITS**? HERE'S WHY YOU SHOULD LIST IT ON ATXTHEATRE.ORG! Our 2024 website traffic was up 63% in 2024 from the year before. In January 2025, we had 1,982 new website visitors and 556 returning visitors. Did those people buy tickets from you? The sooner you add your show to our site, the more eyeballs will see it, and the more people will buy tickets in advance. Just twenty-five percent of our web traffic comes from the weekly theatre guide emails — which means that 16,018 people used our site last year unprovoked to find your shows. This means people remember the ATXtheatre.org URL and use it without prompting. Don't be left out of this traffic.
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Sell out your show AND cut down on your show listing tasks with ATX Theatre Tickets. When you ticket with us, your show listing appears automatically on our homepage as well as in NINE OTHER EVENT CALENDARS — including Austin American-Statesman's (see publications above). The value of this FREE PERK for using our system is approximately $100 PER SHOW, but the pre-production TIME it saves you is priceless. Get more publicity for less work — FOR FREE — by using ATX Theatre Tickets.
We are able to offer this stellar benefit thanks to our unique strategic partnership with Evvnt (watch a video to explain how Evvnt works here). This international company so appreciates the hyper-local, community-level work we are doing that they provide our affiliate theatre companies with their sturdy, robust ticketing platform AND the publicity-increasing bonus listing resources at no cost — and also give ATX Theatre affiliate companies lifetime, personal tech support at no cost!
Because ATX Theatre hustles everyday to bring value to affiliate theatre companies, we negotiated a slimmed-down per-ticket fee that is passed on to ticket buyers (as with most other ticketing systems), but part of that small fee is reinvested back into the ATX Theatre public awareness campaign! So, by ticketing with ATX Theatre Tickets, you are promoting your work in two ways — at no cost to you. BUT THAT'S NOT ALL...
By using ATX Theatre Tickets, you reinforce your company’s place in our city-wide affiliation and ensure your shows are automatically included in our weekly emailed theatre guide (which goes directly to thousands of die-hard local theatre fans) and that your show is top-line featured during its run on our homepage. In 2024, our website users spent an average of 4 minutes and 25 seconds on our website. There were 72,690 page views in 45,830 site sessions (a 63% increase over 2023) from 23,360 unique visitors (a 31% increase from 2023) -- 95% of our visitors were NEW in 2024!
The ATX Theatre Tickets platform offers robust features — yet can also be as SIMPLE as you wish. Request an invitation for a video call tour with Sharron and our fab Evvnt ticketing specialist, Micah. We have you meet Micah at the start because he and his team provide tech support for you AT NO CHARGE. A real live person who gets to know you!
Curious but not sure? Check in with colleagues who are using ATX Theatre Tickets: Austin Rainbow Theatre, Beyond August Productions, Broad Theatre, Cold Frame Collective, Filigree Theatre Company, Scottish Rite Theater, Sterling Stage Austin, The Archive Theater, Walking Shadow Shakespeare, Speedrun Studios, and the free programs at The VORTEX. Thanks to these companies for their willingness to try new things!
If change from your old ticketing system feels hard, we get it. We’d be glad to build your first show on ATX Theatre Tickets for you or with you. If you need to talk it out or have lots of questions, no problem. Call or email Sharron anytime to discuss.
Austin theatre community: Let’s USE this gift we have been granted to maximize your ticket sales!
Your're encouraged to read the TICKETING section on this page first. If, after understanding all the great listing perks offered by ATX Theatre Tickets, you still want to keep that tired ol’ ticketing platform you’ve been using... here’s how to add your show to the ATXtheatre.org show listing FOR FREE while using your current (perkless) ticketing system:
1. Click on the long blue button across the ATXtheatre.org homepage that says, “Theatre producers, click here to add your show.” That button will lead you to this Evvnt form to add your event to our calendar.
The very first time you do this:
a. If you don't have a free Evvnt account yet, make one before proceeding (see upper right-hand corner of the form). Once you have made your account, proceed to step 2!
b. If you already have an Evvnt account through Austin American-Statesman and wish to continue doing manual listings with them (rather than having your show listed there and on 9 other platforms AUTOMATICALLY BY TICKETING THROUGH ATX THEATRE TICKETS), just sign up for ATX Theatre's Evvnt system with a different email address. Once you have created your second Evvnt account, proceed to step 2.
2. IMPORTANT: Once you get going in the form and see EVENT TYPE, always enter "Theatre" to ensure inclusion. (The category will pop up as "Arts/Performance/Theatre" when you type "Theatre.")
3. IMPORTANT: Under the WHEN section, assuming your show happens more than once, always click the MULTI-DAY EVENT button and enter the opening date/closing date/times. Please do NOT create a separate event for each show.
4. IMPORTANT: WHEN ADDING YOUR SHOW TO THE SYSTEM, PLEASE UPLOAD A SQUARE [1:1] SHOW GRAPHIC (like you use on Instagram).
The square you upload will be used, along with your company logo, by ATX Theatre to create a uniform look for our collaborative site. The same image will be used across the multiple ways we help you get the word out about your show. This is how we highlight your THEATRE COMPANY as well as your SHOW. We do this because we don't want people to be confused about who is producing what -- since many Austin companies rent spaces that also produce.
5. At the end of the process, you will come to a page that offers you a premium upgrade for $129. You are under NO OBLIGATION to buy that upgrade. To avoid spending any money, select the FREE option, and complete your submission. However, you are certainly welcome to upgrade if you want to. Know that that upgrade gets you? Syndication of your listing across multiple other publications. KINDA LIKE YOU WOULD BE GETTING FOR FREE IF YOU TICKETED THROUGH ATX THEATRE TICKETS.
(Are you getting the value of what we are being gifted yet? Do I need to get one of those airplanes that writes it in the sky for you to see that using ATX Theatre Tickets saves you time and money and increases your publicity? )
If you have questions or problems as you add your show to our homepage listing — or if you'd like to learn more about the ticketing platform — email info@atxtheatre.org.
** ATX Theatre was founded to support the 80 companies within Austin city limits. However, with affordability being a thing of the past and many of our artists moving to the outskirts to keep food on the table, we want to include them, too! This is why we developed our "Outskirts Affiliates" designation for companies that pay actors at least $300 per show. This helps keep us centered over our purpose (uniting local theatre artists, consolidating info for audiences) while encouraging professionalization/pay — and it keeps our friends who used to live here in the fold. We wish we could include every community theatre, college, and high school show in Central Texas! But, as you can imagine, that could be a neverending stream of work. And we are a shoestring nonprofit. BUT IF YOU ARE OUTSIDE OF AUSTIN AND YOU TICKET THROUGH ATX THEATRE TICKETS, YOUR SHOW WILL BE INCLUDED ON OUR LISTING AS LONG AS IT IS A PLAY OR MUSICAL. That's the loophole. Take it! : )
SELL OUT YOUR SHOW WITH ATX THEATRE TICKETS!
PLACE YOUR SHOW ON THE ATX THEATRE HOMEPAGE
PLEASE NOTE:
This calendar listing service is strictly for theatrical productions (i.e., a play or musical based on a script — with actors who speak preconceived lines) — we respectfully request that it not to be utilized to promote live stand-up, dance, or music events. Thank you!